About Pillow Pets

The concept for these lovable companions is the brainchild of a San Diego-based mother of two, Jennifer Telfer. She came up with the idea of Pillow Pets when her oldest son, then seven, flattened out one of his stuffed animals in order to sleep on it. Thus, Pillow Pets was born, a stuffed animal for day and a pillow for night. The first Pillow Pet was “Snuggly Puppy”, an all-time fan favorite, sold mainly at mall kiosks up until 2009. In 2009, Pillow Pets burst onto the retail scene with the ‘jingle heard round the world’…"It's a Pillow, It's a Pet, It's a Pillow Pet.” In 2010, Pillow Pets continued to expand their television advertising which catapulted the brand into worldwide recognition. Pillow Pets products continued to grow with the expansion into night lights in 2012 and Glow Pets (2013) – selling over 6 million units together. Selling over 30 million units, Pillow Pets is a leader in plush, known for its innovative dual-function products, using the highest quality materials, and continuing to deliver a fashion forward product to it’s dedicated fan base year over year.Read their story