About Flawless

At Flawless, we pride ourselves in being a 100% vegan, cruelty free and zero waste beauty company. Our name is 'Flawless' because we truly believe that beauty is flawless when it's vegan and kind to our environment. This is why we often use the name 'Flawless Vegan Beauty'. We are a small business based in North Wales, UK who believe that cruelty-free and vegan beauty should be an industry standard. We are also the manufacturer of our products; handmaking everything in small batches on site. We believe in offering our customers exceptional quality beauty products that perform to professional standards. It is important to us that all of our items are formulated and handcrafted with respect for the natural environment. All our beauty products are created with sustainable ingredients to luxuriously hydrate, nourish and care for your skin. Flawless was launched in 2016 when their founder, Charmaine, set out to purchase a new set of makeup brushes. After learning that many brushes are manufactured with cruelly farmed animal hair she set about searching for makeup brushes that were of a professional standard, affordable and cruelty-free. This was a challenge. Most makeup brushes had one or two of these factors but never all three. So she decided to launch her own line of makeup brushes. That's when Flawless was born, extending into the vegan skincare market soon thereafter. Read their story