About Sub_Urban Riot

From the office - to the gym - to the road trip – we reflect today's on the go looks, along with a splash of positivity and humor. Sub_Urban Riot was born in 2006 in Venice, California. Two friends realized that the cubicle life wasn’t for them, so they quit their corporate jobs. Instead of settling, they decided to pursue a dream. So, they risked everything to start a company that embraced ignoring the rules, and having a laugh. That spirit lives on today through Sub_Urban Riot’s unique combination of positivity and humor, and a commitment to re-imagining the good life.Read their story