Wholesale Basics

three taper candles are burning on minimalist wooden sculpture

Wax, wicks, and brand identity: How to start a candle business

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A woman's hands appear above tubes of balms with brightly colored packaging

From spark to shelves: How to create a product to sell

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A retailer stocks a shelf with candles

SKU vs. UPC: What do you need to keep your store in order?

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What’s in a brand name: How to choose a name with character 

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Everything you should know about retail prices

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Taking stock of your stock: What is an inventory audit and why is it important?

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