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Your ultimate trade show sidekick: The Faire app for brands

June 20, 2025 | Published by Faire

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Trade show season is here—and with Faire Market and major in-person shows just around the corner, wholesale brands are shifting into high gear. Whether prepping your booth or juggling conversations, balancing your time while driving sales can be a real challenge.

What if you could simplify the chaos and manage your business from the palm of your hand?

Get to know the Faire app for brands—your all-in-one wholesale sidekick. Capture more orders, impress more buyers, and ease the trade show stress—without missing a beat. Whether you’re on the show floor, in the studio, or at your kitchen table, the app helps you stay organized, respond faster, and turn every buyer conversation into a sales opportunity.

Why use the Faire app for brands during trade show season? 

More than 40,000 brands use the Faire app to stay organized and keep things moving—especially when they’re on the go during show season.

The Faire app for brands equips you with tools that move as fast as you do:

  • Write and manage orders on the spot—build an order directly in the app, even turn barcode scans or written orders into digital Faire orders.
  • Capture new leads instantly—with Faire Direct QR codes, business card scanning, or manual entry.
  • Chat with buyers and update inventory from anywhere—deliver stellar service, no laptop required.

No extra admin. No missed moments. Just more time to focus on what matters most—your customers.

Let’s dive into each of these functionalities in detail…

Write and complete orders in seconds—right from the show floor

Have a buyer ready to place an order? With the Faire app, you can write it up on your phone in just a few taps—and it works whether or not your customers use Faire.

Start a new order instantly: Just tap Create order, add products and quantities, choose your customer, and include any notes, promotions, etc. 

You can also:

  • Snap a photo of a paper order form and upload it through the app to convert it into a digital Faire order.
  • Scan product barcodes in your booth to quickly build out an order.
  • Take orders simultaneously across your teammultiple team members can write orders from the app using their own logins, keeping everything streamlined and in sync.

Once the order is ready, send the invoice via email, QR code, or text, so your customer can review and check out securely. If they already shop on Faire, their shipping and payment info will be pre-filled for an even faster checkout.

If they’re not, they’ll still receive a simple invoice link to pay for the order—no Faire account needed. Check out our Help Center for more details on how to write orders in the app.

💡 Faire Market reminder: During Faire Market, promotions offered through invoicing or the Faire brand app are not matched. To ensure retailers get Faire Market discounts, have them place their own orders. 

Turn conversations into long-term customer relationships

At trade shows and industry events, every conversation is a chance to make a lasting impression. If a retailer is not quite ready to place their order, you can use the app to add them to your customer base so you can reach out to them in the future.

The Faire app for brands helps you turn those moments into meaningful buyer connections:

  • Have retailers scan your Faire Direct QR codes to qualify for commission-free orders (if they order from you within 12 months). Just select the QR code on the top right corner of your home screen.
  • Scan business cards to instantly capture retailer info and add them to your customer base—click Customers then + then click Or scan business card.
  • Send Faire Direct invitations for commission-free relationships using Share Faire Direct Link or Send Faire Direct invitation.
  • View customer order history and cart activity for even better booth conversations—find this in the Customers tab.

These features make it easy to add to your customer base and follow up with intention—long after the show ends. Learn more at our Help Center for details on how to capture leads in person.

💡 Pro tip: Adding a customer doesn’t automatically make them commission-free—they need to order through your Faire Direct link. Keep them qualified for Faire Direct benefits by sending a Faire Campaign email every three months. Learn more about Faire Direct policy here

💡 Pro tip: Use custom tags to organize your customers after shows or events, like tagging everyone from a specific trade show. Tags help you filter and plan targeted outreach easily.

Communicate fast and stay flexible—even during Faire Market

Your buyers expect fast answers and seamless customer service—and the Faire app for brands helps you deliver, wherever you are. During a virtual trade show with multiple time zones and global customers, stay on the ball without being glued to your desktop. 

With built-in tools for real-time communication and order oversight, you can:

  • Chat with buyers using Messenger to confirm details or answer questions.
  • Approve and track orders without needing your computer.
  • Adjust inventory levels with ease under the Inventory tab.
  • Seamlessly work across mobile and desktop—so nothing falls through the cracks.

Whether you’re commuting, traveling, or catching up after hours, the app gives you full control—without slowing down. For more details, visit our Help Center and learn how to message with customers and manage your inventory within the app.

💡Pro Tip: During Faire Market, buyers are shopping 24/7 from around the world. Brands that respond quickly often stand out, earn better reviews, and win more orders—especially during high-traffic moments.

Ready to spend less time on admin and more time growing your customer relationships?

Whether you’re prepping for your next trade show, heading into Faire Market, or simply want to be more responsive day to day, the Faire app for brands is your must-have mobile tool.

Learn even more on our Brand App Help Center article for everything Faire app for brands. 

Download Faire for Brands on iOS or Android and power your wholesale business from your pocket.

New to Faire? Sign up to shop, or apply to sell.

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