Think like a buyer, sell like a pro. Part 2: Lock in the best value to drive sales

We know numbers are more than just margins—they’re the language of your business. And as economic conditions shift, pricing strategies, shipping costs, and catalog decisions are under more scrutiny than ever.

In Part 1 of this series, we explored the shop and product details that are top of mind for retailers right now—especially as search habits evolve and buyers seek clarity and confidence at every step.

Now in Part 2, we’re diving deeper into the numbers. From pricing and shipping to tools and incentives, this guide is designed to help you lock in the best value—for both you and your customers—no matter what’s ahead.

1. Offer pricing transparency—even amid change

With uncertain tariff policies and supply chain conditions, many brands are reevaluating their pricing and product catalogs. These adjustments are not only understandable—they’re likely. We want to help you make those changes with confidence and ease.

Transparency goes a long way. Whether it’s a quick update via email or social, communicating the context behind these changes in cost or availability helps them stay informed—and reinforces confidence in your brand.

Just as important is keeping your wholesale pricing consistent across sales channels. When retailers see the same price on Faire as they do elsewhere, it gives them confidence to place an order without second-guessing. It builds trust and positions your brand as a reliable partner in an uncertain climate.

Retailers are seeking:

• Wholesale price consistency across channels
• Awareness of changes

Take action:

• Use the Bulk Uploader or your integration tool to make pricing adjustments quickly and ensure parity across all channels.
• Review Faire’s wholesale pricing policy to stay aligned with expectations.
• Use CRM tools (Customer Relationship Management) in your Brand Portal to communicate catalog changes or price updates via email or Messenger—transparency builds trust.

2. Optimize landed cost for your retailers

Retailers aren’t just looking at sticker prices—they’re doing the math on total landed cost. That means factoring in duties, shipping, and delivery times as part of the purchasing decision.

Free shipping remains one of the most effective ways to drive conversion. With our Insider Partnership program, you can offer the most competitive free shipping experience to top buyers, by partnering with Faire on costs—extending your reach without taking on the full burden yourself. Note: Insider Partnership is currently available in USA, Canada, and Australia markets.

You can also access discounted rates and streamline fulfillment by using Ship with Faire as your preferred shipping option. And in regions where Insider shipping isn’t available, setting free shipping thresholds or flat-rate options gives buyers the cost clarity they need.

These tools help buyers make confident, informed decisions—wherever they’re shopping from.

Retailers are seeking:

• Insider free shipping 
• Lowest possible shipping rates
• No import duties

Take action:

• Select Ship with Faire to unlock preferred rates and simplify fulfillment.
• Join the Insider Partnership program to expand free shipping options without absorbing the cost alone.
• Use shipping tools (like thresholds or flat rates) to improve predictability and conversion.

3. Maximize value with built-in Faire incentives

Even in a tighter spending environment, offering flexible terms and streamlined ordering can drive meaningful impact. With 60-day net terms and guaranteed payment, Faire helps you de-risk wholesale relationships while giving buyers room to buy more confidently.

Our Faire Direct tools further amplify not only these benefits but also your reach. Using these tools makes it easy to offer attractive benefits and drive conversion, plus you won’t pay commission on eligible orders. If a retailer isn’t on Faire, you can invite them to receive 50%* off their first order and a full year of free shipping–on us**. Faire Direct tools are designed to help you build lasting relationships, with easier access to click and convert, even in a more cautious spending environment. 

Retailers are seeking:

• Financial flexibility and customer support
• Convenient order-taking tools

Take action:

• Our #1 recommendation is to embed the link directly into your website, giving retailers one-click access to shop with the benefits of Faire.
  
• Highlight your Faire Direct link wherever you do your wholesale business—your website, email, or social.
  
• Leverage the Brand App to take orders on the go while offering Faire incentives.
  
• Reference these benefits with your customers using the Faire Direct Invite template available in campaigns, or target specific customers with filters available in our CRM tools.

The bottom line

Price will always be important—but it’s only part of the story. 

Value can show up in many forms: transparent pricing, lower landed costs, reliable fulfillment, and buyer-friendly perks that make it easier to say yes.

When those pieces come together, you’re not just protecting your margins—you’re building a smoother, more trusted experience for your customers. Especially in uncertain times, clarity and consistency can make all the difference.

Stay tuned for Part 3, where we’ll explore how thoughtful service and small moments of delight can make a big impact—not just for your customers but also for the metrics that shape your visibility and long-term success on Faire.

*Up to a maximum of $150 in local currency

**Available for eligible retailers