Om CITÉ

CITÉ was born out of a restless spirit—one that thrives in the pulse of the city. The founder, deeply influenced by the streets of Paris and New York, was always fascinated by how fashion could capture the soul of a place. Whether it was the elegance of Parisian boulevards or the raw, unfiltered energy of downtown New York, the city was more than just a backdrop—it was the canvas for self-expression. After years of walking those streets, absorbing the blend of cultures, and noticing the gap between fast fashion and true quality, an idea sparked. Why can’t streetwear be elevated—why can’t it be both accessible and high-end? Something that reflected the real, lived-in textures of the streets but also had the durability to last, not just through trends, but through time. That’s when CITÉ was born. The name, drawn from the French word for "city," was a nod to where the inspiration began: in the alleys, on the corners, under the bright city lights where stories are made. But more than that, it represents a connection—each piece, like the t-shirts, is a part of the city’s fabric, made with care for those who move through life with purpose. CITÉ is more than a brand; it’s a tribute to the cities we love, the ones that shape us, and the stories we’re still writing. From Paris to Tokyo to wherever your journey takes you, CITÉ moves with you.Läs deras berättelse