GIOVANNI Eco Chic Smooth as Silk Deep Moisturizing Shampoo, 8.5 oz. - Calms Frizz, Wash and Go, Detangles. Giovanni Smooth As Silk Deep Moisture Shampoo has a pearlized formula that glistens in your hand and transforms your hair into a silky palette. Enriched with Apple and Aloe extracts, this shampoo provides antioxidant protection for enhanced moisture and even silkier hair. It cleanses your hair gently for manageable smoothness while calming dry or unruly hair to alleviate frizz. Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair.