Yupik’s Organic Psyllium Whole Husk 95% is a flaky blend of the outer coating of psyllium seeds. Please note: * % purity just indicates what amount of extraneous plant matter is present in the raw material. With 95% you have 5% extraneous plant matter. Psyllium whole husk has a distinct flavor that can be masked when added to foods, such as oatmeal, granola, cereal, and more. -No added sugar - Helps relieve gastrointestinal issues - Contains soluble fiber - An excellent source of fiber -*ADVISORY: Can clump and swell when added to water - mix well, carefully, and consume with caution. Organic, Gluten-Free, No Sugar, No Salt, Vegan.