Based on paid market research the majority of Apple Watch owners that change their bands are frustrated trying to change bands. Many don't change bands because it's too hard . That all goes away with SwapBandIt® Are you ready to make solid margins while offering your customers access to an innovated product that provides them the ability to say goodbye to time-consuming, frustrating band removal? Meet SwapBandIt®: the innovative tool for effortlessly switching out bands/Straps. Your customer won't have to deal with stuck release button because of sweat or dirt. No more cramping hands. Customers with Limited mobility also benefit from SwapBandIt® The SwapBandIt® is an ergonomic Apple Watch accessory designed to enable users to remove and change their watch bands with ease—no more fiddling with tiny band release slots to try to place exactly the right pressure in exactly the right places. With SwapBandIt® all your customers will have to do is Press, Slide, and Change!