Naturally friendly. Prevents cavities. Polishes + brightens. Strengthens enamel. Tastes magical. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Tastes magical. Works brilliantly. This toothpaste is magic: Say hello to brush time magic with dragon dazzle toothpaste that tastes like adventure and glory. It works brilliantly, and is thoughtfully formulated with natural flavor, sparkles, and high quality ingredients like xylitol and stevia. This friendly toothpaste helps brush away plaque, slays dragon breath, and polishes and brightens smiles. Something else to get fired-up about: it's never tested on dragons, or any animals for that matter. No spicy mint. Never tested on dragons. Cruelty free. Leaping bunny certified. Never tested on animals + vegan. FSC: Mix - Paper from responsible sources.