Some messages never go out of style. “Only you can prevent wildfires” has been echoing through the woods since 1947, and it still carries weight today. This hat keeps that message front and center with bold embroidery, forest-inspired screen print, and a heritage fit that wears in to become an old favorite. Made with cotton, easy to wear, and built for everyday life outdoors, this is our most popular hat for a reason. As an official licensed product, a portion of every purchase supports wildfire prevention education through the U.S. Forest Service. The message is simple. The impact is lasting. It still starts with you.