* PURE UBE POWDER – Made from purple sweet potato, without colorants, without preservatives, absolutely natural. * Grown & harvested in the Philippines – High-quality origin for authentic taste and best quality. * PERFECT FOR DRINKS – Gives smoothies, lattes, shakes, or bubble tea a natural, vibrant purple color and a mildly sweet taste. * NATURAL COLOR, NO ARTIFICIAL ADDITIVES – The intense purple coloring comes exclusively from the natural anthocyanins of the ube root. * RICH IN ANTIOXIDANTS & FIBER – Supports a conscious diet and adds color to healthy recipes. * VEGAN & GLUTEN-FREE – Suitable for those who focus on a purely plant-based and low-allergen diet. * GENTLY PROCESSED – Purple sweet potatoes are gently dried and directly milled to preserve aroma, color, and nutrients.