Legend has it that this ancient grain, referred to as “longevity rice,” was eaten exclusively by the emperors of China to increase health and ensure a long life. Forbidden® rice is treasured for its delicious roasted nutty taste, soft texture, nutritional content and beautiful deep purple color. This medium-size heirloom rice is grown in the Black Dragon River region of China's sub-arctic Northeast provinces, and is a natural source of antioxidants (anthocyanins), magnesium, protein and fiber. Certified Gluten Free, Whole Grain, Non-GMO Project Verified, Kosher, and Vegan. No additives, oil-free, and allergen free.