NEW for AW25 – available to pre-order now with delivery from late September. The image shown is a CAD for colour reference and may not reflect final colours exactly. Real product photography will be added within 1–2 weeks. Additional AW25 launches coming this July. Our signature scarf. Showcasing the addictive super-soft brushed texture we’re known for, the Reykjavik scarf is made from 100% recycled materials, features fringed ends and an extra-large silhouette. For AW25/26, the Reykjavik Scarf is updated with fresh, on-trend shades, timeless hues that are designed to be go-to favourites for years to come. The technical bits: • Made from 100% recycled materials. • Construction and brush cycles on the machines engineered to minimize any potential pilling. • Brushed an extensive six times compared to the industry standard of four, the result is a thicker, warmer, ‘fluffier’ texture. Plastic free packaging: arrives in our new 100% paper bags.