*NEW!* Pete & Pedro KERASMOOTH Advanced Keratin Protein Strengthening & Smoothing Shampoo is our powerhouse shampoo infused with Keratin Protein to give your hair a solid clean, while maintaining, and improving your hair health and strength. As an enriched, weightless, and smoothing formula, it's the secret to unlocking soft, radiant locks that defy breakage. Our daily moisturizing shampoo is infused with Keratin, the building block for healthy hair, skin, and nails, to defend against dirt and oil build-up on both hair and scalp. It's also jam-packed with keratin hydrolysates that work even harder to strengthen your follicles and improve overall health!