Soft touch cooling relief for life's little bumps Why You’ll Love It: Reusable smooth touch ice pack just the right size to cover the pain and nothing else. What Makes It Work: Soft gel stays pliable even when frozen Perfect For: Bumps, bug bites & small burns. How to Use: Place in freezer for at least an hour. Place on the "ouch" for relief. This product is not intended to diagnose, treat, cure or prevent any disease.