Now you can turn your favorite beverage or snack purple on the go. Our 100% pure purple sweet potato will make breakfast, smoothies, and all heavenly baked goods look more appetizing while offering more nutrition in every bite. WHY PURPLE POTATOES?: Purple sweet potatoes are a superfood with impressive health benefits that promote good digestion and contain an array of vitamins, minerals and antioxidants. The prevalent antioxidants that give purple potatoes their vibrant color are called anthocyanins, the same antioxidants found in blueberries, which may be linked to improving eye and heart health, as well as reducing inflammation.