A refined incense for the ones who don’t need to shout to be heard. SUBTLETY IS THE NEW BLACK is a quietly luxurious scent — composed, self-assured, and perfectly unbothered. It’s for those whose presence lingers long after they’ve left the room. Cardamom, iris, violet, and sandalwood. Delicate spice, soft florals, and a smooth woody base. Why You’ll Love It • Consciously crafted with sustainably sourced hardwood powders from longan, pine, and bamboo, and natural alcohol derived from sugarcane • Hand-dipped in vegan, cruelty-free, plant-based oils • Slow, clean burn — approx. 20 minutes per stick (up to 10 hours total) • Sophisticated scent with a balance of softness and spice • Made for quiet rituals, understated moments, and elegant exhalations • 30 sticks per box (large) / 15 sticks per envelope (small) • Burn time: approx. 20 minutes per stick (up to 10 hours total) • Burn on a heatproof surface, never leave unattended • Store sealed and away from moisture or direct