"Coolness" is a term that, today, can feel empty yet still embodies a confident, rebellious attitude against an unjust world. But what does "cool" really mean? How has it evolved, and why does it remain so appealing? In his exploration, Michael Köckritz delves into the essence of coolness, researching its history and interviewing interdisciplinary experts. He examines the criteria, personalities, and icons that shape our modern understanding of cool. The result is an engaging journey that uncovers the timeless allure of coolness. Köckritz’s work offers a precise, reflective look at coolness, presenting it as both an emotional experience and a self-confident stance that rejects bourgeois norms. It remains captivating through its aesthetic dimension, continuing to fascinate across generations.