*NEW!* Pete & Pedro PURPLE Toning Platinum Shampoo For Blondes, Color-Treated, & Gray Hair is the best shampoo on the market to neutralize brassy tones and boost moisture and shine to dry dull hair. Say goodbye to brassiness and hello to radiant moisture and shine. If you've been wrestling with color-treated hair, this violet toning powerhouse is your game changer! From the very first wash, you'll feel the transformation as your hair becomes lighter, and those violet pigments wage war on brassy tones in blonde, platinum, or gray hair, leaving you looking absolutely stunning. Keep applying until you achieve the desired brightness, and watch your salon visits dwindle as you save your hard-earned money.