Countdown to Christmas with daily squishy surprises. The Nee Doh Squishmas Advent Calendar packs 24 days of fidget fun into one festive box. Behind each numbered window, kids (and adults) will find a unique mini Nee Doh squishy — perfect for stress relief, sensory play, and holiday excitement. Key Selling Points 24 surprises in one box: Each mini squishy has its own texture and feel. Daily countdown format: Builds anticipation and repeat play all December long. Trusted brand: Nee Doh is a proven fidget best-seller with cross-age appeal. Gift-ready packaging: 11" × 15" advent format designed for strong shelf impact. Broad audience: Ages 3+ — popular with kids, teens, and adult collectors. Why Retailers Love It Perfect Q4 hero SKU for holiday sets, gift tables, and impulse displays. Leverages Nee Doh brand recognition to drive traffic and repeat purchases. Seasonal format makes it a fast-turn item with strong gifting potential. Wholesale takeaway: The Nee Doh Squishmas Advent Calendar combines collectability, daily surprises, and viral fidget appeal, making it a guaranteed holiday sales driver.