Fierce Cologne is a favorite among both men and women. We actually sell more Fierce Cologne to women than men. What does it smell like? Top-notes of orange, lemon and lime, leading to middle notes of rosemary, jasmine, lily of the valley, vetiver and rose and finishing with a woody, oakmoss and white musk base How to use: When you are ready to use the diffuser, take the wooden lid off. Remove the plastic plug out and discard, replace the wooden lid. The wood from the lid pulls the oils and that’s how the scent diffuses. Car Diffuser lasts 8-12 weeks in the summer and longer in the winter. Hand poured in small batches to ensure quality and potency of each car diffuser. Made in Alabama.