The fight against big toothpaste just got a little more spicy Unleash the power of hydroxyapatite via powdered bone from grass fed cattle. Loaded with virtually all the minerals and nutrients needed to construct bone tissue, and of course, remineralize teeth. Most hydroxyapatite on the market is synthetic for claims of better absorption. We've heard that before and will opt for the natural solution. Zero fluoride, SLS, glycerin, foaming agents... totally edible as we aim for all of our VanMan Company products...especially those USED IN YOUR MOUTH! Glass Jar 2 oz. ~200 uses