Rose Nectar® blossomed out of our founder's desire to find a non-sugar alternative to the “healthy” drinks on the market. Kombucha, coconut water and cold-pressed juice shared a major shortcoming - sugar! And while water seemed like the obvious alternative, it was just too plain for our taste, and it didn’t offer much more than simple hydration. So after years of searching, we came to realize that we had to create an ultra-healthy drink ourselves. As fate would have it, our native Bulgaria had an incredible gift to offer the world - a super herb known as the Bulgarian Rose. Its essential oil has been known as the highest vibration substance on earth. And its exceptionally high bioflavonoids content gave it a plethora of health benefits, complimenting its gentle floral taste and heavenly aroma. Add Rose Nectar to plain water, and enjoy the healthiest hydration you can get.