The color red could not be more symbolic of the Italian lifestyle: Ferrari, Campari, tomatoes, and amore. And of course, Italy's most famous cocktail, the Negroni. Legend has it that in 1919, Count Camillo Negroni asked his friend, bartender Forsco Scarselli at Caffè Casoni (now Caffè Giacosa) in Florence, to strengthen his favorite cocktail, the Americano, by replacing the soda water with gin, and the drink took off. It wasn't long before everyone was coming to the bar for a Negroni. Camillo Negroni himself traveled through America in his twenties and lived the life of a cowboy for a while. He also lived in the gin capital, London, which led him to create one of the most iconic cocktails of all time. To truly travel to Italy while enjoying this bottled cocktail, we recommend our curated playlist of Italian classics. 100 ml 500 ml 27% vol