Wholesale Website Branding for Small Businesses by Nathalie Nahai

[Skyhorse Publishing] With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of decision making • How to pinpoint your target market • Communicating persuasively • Utilizing images, video, and colors to grab attention • Making a website easy to use • Using social media to connect • Increasing sales through e-commerce What makes consumers cli