This soap is specially formulated to be long lasting, moisturizing and very protective. The lather does not "run" like most soaps, but is instead more like a foam. This product is also unique in that we use real goat milk to make it extra moisturizing and safe for sensitive skin. * Brush not included, but this is a wet shave and will require a brush to use. Email us to check out inventory and pricing for Italian brushes if interested.