Our Hojicha is warm, toasty, and effortlessly cool. Roasted to perfection in small batches, our Hojicha powder is made from carefully selected tea leaves grown in Japan, offering a naturally low-caffeine alternative with a distinct flavor profile. Expect smooth, earthy notes with hints of caramel and a gentle, smoky finish. What is Hojicha? Unlike matcha, which is made from finely ground green tea leaves, Hojicha is made by roasting those same leaves, stems, or twigs over high heat—transforming their flavor, color, and caffeine level.