Transform your brown hair into blonde hair, or whatever your natural base is, thanks to Majirel High Lift. Inspired by the latest trends, Majirel High Lift offers a wide variety of blonde tones, from ultra-neutralized and fresh to the brightest or platinum tones, all in a single step. The Ionène G and Incell complex softens the hair and cares for the hair fiber from root to tip. It does not cover white hair. However, it can be applied to hair with a small percentage of well-distributed white hair. Permanent colouring. Long-lasting frosted blonde effect. BE ABLE TO CLARIFY Up to 4.5 tones. An extra cold blonde personalized for uncolored hair. EXTINCTION TIME Approximately 50 minutes.