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Technically a shampoo. Functionally closer to a low-suds cleansing conditioner. Built for medium-to-high porosity waves, curls, and coils that have been over-stripped by traditional shampoos and over-coated by cleansing creams. Especially for: * Curls and coils that have been through a ton of curl brands and ended up either weighed down with buildup or squeaky and frizz-prone * Post-shampoo hair that always craves a deep conditioner or a leave-in * Color-treated waves, curls, and coils dealing with the dryness that comes with the territory * Anyone who's had to choose between clean vs. moisturized hair The cleansing system leaves hair and scalp fresh without stripping, with light suds rather than the foamy lather that can signal harsher detergents at work. Hydration comes from organic aloe juice and oat milk, both made in-house in small batches. Quinoa protein bonds to the open spots along the cuticle, and panthenol (vitamin B5) draws water into the hair shaft itself. The rich, larger-molecule ingredients in this formula are sized to deposit and stay put on cuticles that are open enough to receive them, which is why so many medium-to-high porosity customers find they can skip conditioner entirely after washing with this (Not sure about your porosity? Here's the breakdown.) Lightly scented with peppermint, eucalyptus, and rosemary essential oils. Color-safe. "Curly girl method" (CGM) compatible. Suitable for toddlers (age 2) and up; not formulated for infants. All ingredients dosed for functional hair benefits, not marketing. How to Use Massage into soaking wet hair and scalp, focusing on the roots. Rinse thoroughly. For a deeper clean, shampoo 2X on your wash days.
Active Ingredients: We believe in total transparency. Below is a complete list of each and every ingredient in our formulas - we list everything while other brands won't disclose ingredients that make up less than 1% of their formulas. Every ingredient has the safest rating from the Environmental Working Group. aloe vera juice (water, aloe vera powder*), oat milk (water, oats*), decyl glucoside, sodium lauroyl isethionate, alkyl benzoate, disodium cocoamphodiacetate, hydrolyzed quinoa protein, vegetable glycerin*, sunfloweroylethyl dimonium chloride (and) sunflower seed oil glycerides (and) lauryl lactyl lactate, glyceryl stearate, citric acid, gluconodeltalactone and sodium benzoate, isoamyl laurate, sunflower oil*, xanthan gum, panthenol, eucalyptus essential oil, peppermint essential oil, rosemary essential oil *certified organic
Dimensions: 4.6 x 3.6 x 13.5 cm (1.8 x 1.4 x 5.3 in)
Weight: 113.4 g (4 oz)
SKU: MS-M
UPC: 859407007828
Made in: United States
Product Language: English
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