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Wholesale The People’s Car: A Global History of the Volkswagen Beetle
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$31.00 MSRP
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Hardcover
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Description
The People’s Car: A Global History of the Volkswagen Beetle by Bernhard Rieger At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.
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SKU: 9780674050914
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