"O" Gel visibly moisturizes, smooths and improves the overall look and feel of dry, damaged hair. Specially formulated to help maintain Protective Styles, Braids, Locs and Twists for longer lasting shine, hold and control. Our water-soluble formula helps create smooth, firm styles without harsh synthetic drying agents that cause product build-up, residue resulting in follicle blockage, dryness and hair loss.