Wholesale Creating Reading Rainbow by Barbara Irwin

[Globe Pequot Publishing] Reading Rainbow is one of the most successful PBS children’s series in television history, earning numerous national and international awards including 26 Emmys and a Peabody Award. But perhaps more important than anything else, Reading Rainbow helped generations of children cultivate a love for books. Reading Rainbow is very much a story of humble beginnings and enormous perseverance. Over five summers, Tony Buttino Sr. and his colleagues at WNED-TV, the public television station in Buffalo, New York, worked in collaboration with educators and librarians to experiment with summer reading programs. But after trialing these programs, the WNED team realized there was a big need for a new children's literacy series and believed they could create a new show with local and national collaborators and friends. After fits and starts, and enough twists and turns to fill a children’s book, Reading Rainbow premiered in the summer of 1983 and captured the attention