RED BULL GIVES YOU WINGS In 1987, Red Bull not only launched a completely new product, it created a whole new product category - energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.WHEN TO DRINK Red Bull is appreciated worldwide by top athletes, busy professionals, college students and travelers on long journeys. For those who wish to have Red Bulls benefits without sugars, Red Bull Sugarfree provides the wings of Red Bull Energy Drink without sugars. Red Bull was the first global energy drink brand to address the consumer request for sugar free energy drinks.SUSTAINABILITY Red Bull is very aware of its environmental responsibility and is constantly striving for improvement.