We know it's not always easy to keep your fur friend bright and white - sometimes muddy puddles are just too hard to resist. Our whitening shampoo has a lifting formula boosted with blue optical enhancers to neutralize brassy tones and keep the coat fresh and white. Suited to Short Hair Long & Straight Shedding Curly & Wavy Aroma Sweet Bubblegum Directions Gently brush your Furrish Friend andthoroughly wet their coat with lukewarm clean water. Dispense shampoo then massage into the coat applying minimal pressure. Talk to your dog in a reassuring voice. Avoid eye area and protect their ears. Rinse thoroughly with warm water and allow your dog’s coat to air dry. Ingredients Aqua, Ammonium Laureth Sulfate, Cocamidopropyl betaine, polysorbate 20, glycerine, Cocodimonium hydroxpropyl hydrolyzed wheat protein, Phenoxyethanol, Sodium chloride, Parfum, citric acid. CI 4209.