GIOVANNI 2chic Ultra-Volume Shampoo builds volume into fine, limp, thin hair while defining waves and beautiful curls. It plumps and thickens every strand. Look in the Ingredients section for a listing of *USDA certified organic ingredients. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair.