Charcoal + Keratin Shampoo is formulated for supreme cleansing without irritating your pet's skin & coat.  Detoxifies with charcoal & specifically pH balanced for a beautiful & healthy coat.  Luxurious results for discerning groomers & pet parents alike! * Detoxifies with charcoal * Intense luxurious cleansing power * Adds moister & repairs damage * pH balanced * Scented with our Fig de Lait Perfume * Recommended Dilution Ratio 16:1  Ingredient List: Purified Water, Sodium C14-16 olefin sulfonate, Cocamidopropyl betaine, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Acrylates copolymer, polyquaternium-10, propylene glycol, Polysiloxane, hydroxypropyl bis-hydroxyethyldimonium chloride, Panthenol, Aloe Vera, Keratin, Chamomile extract, Sunflower extract, Chestnut extract, Charcoal powder, Phenoxyethanol Ethylhexylglycerin, Citric Acid, Sodium hydroxide,  Fragrance.