ANCIENT WISDOM FOR MODERN DIET: In ancient times, organ meats were prized above all else for the dense source of nutrients they provided. Rise Nutrition Beef Liver reconnects our once-lost ancestral tradition with modern science. THE ULTIMATE BIO-AVAILABLE NUTRITION: Freeze-dried liver is rich in heat-sensitive nutrients, making it one of the most bio-available sources of whole food nutrition available. THE BENEFITS OF LIVER WITHOUT THE RAW TASTE: Beef Liver in its original form has a distinctive, acquired taste that is off-putting to many even at the hands of the most skilled cooks. We make this powdered liver, easy to take, without compromising nutritional quality. GRASS FED & GRASS-FINISHED: From the Pasteur Raised Fields of New Zealand and Australia: Sourced from grass-fed and grass-finished cows that are pasture-raised without hormones. No GMOs, fillers, additives, or flavouring. SPECIFICS: Non-GMO, Cruelty-Free, Gluten-Free, Carnivore, 120 Servings, whole food source.