The Prestige BeExtreme Bloody Mary is a great semi-permanent hair toner that allows you to let your creativity run wild. You can make highlights with it, or only color the ends, all hair in one or more colors or just a part. Very easy to dose and so you choose how brightly colored you want your hair. It is a semi-permanent paint, which will last 4 to 12 washes depending on the amount used. The product does not contain ammonia/peroxide/PPD/resorcinol 1-naphthol, nor parabens. Of course, it has not been tested on animals either. To obtain the desired color, it is best to do a test on a small piece of hair before use. To obtain the desired color, it is best to do a test on a small piece of hair before use. The best result is obtained on blond hair. For darker hair and for best results, use Prestige's BeExtreme 2XL Bleaching Kit beforehand.