Indulgence just leveled up. Hormbles Chormbles, created by the founder of RXBAR, is redefining chocolate for today’s consumer—delivering decadent flavor with functional nutrition. Our Cookies & Crème bar is a modern twist on a nostalgic favorite: creamy milk chocolate blended with rich cookie pieces, creating a crave-worthy crunch in every bite. All with 10g of protein, 0g of sugar, and only 100 calories per bar. This bar isn’t just delicious—it’s a category growth driver. Hormbles Chormbles bridges candy and protein snacking, drawing in incremental shoppers who want indulgence and functionality. From Gen Z trendsetters discovering us on TikTok, to everyday chocolate lovers looking for a guilt-free fix, Cookies & Crème connects across demographics with a familiar, fan-favorite flavor profile that shoppers already love. Our retail partners see immediate benefits: High sales velocities that outperform traditional BFY (better-for-you) bars. Premium positioning that elevates shelves and creates basket-building opportunities. Flexible checklane and specialty placement thanks to our compact, high-margin carton design. The buzz is real: Trending on TikTok with authentic consumer content driving discovery. Repeat purchases fueled by taste-first experience that feels like real chocolate, not a compromise. A proven playbook backed by the entrepreneur who scaled RXBAR into a household name. Why Retailers Choose Hormbles Chormbles Cookies & Crème: Macros that matter: 10g protein, 0g sugar, 100 calories. Velocity and incrementality: drives trial, repeat, and attracts new shoppers. On-trend flavor that’s nostalgic, indulgent, and highly shareable. Premium yet approachable positioning, ideal for wellness sets, specialty retail, and front-end placement. Cookies & Crème is the perfect flavor to excite both new customers and loyal chocolate fans. It delivers indulgence without compromise—and it proves why Hormbles Chormbles is the future of functional chocolate.