What is a freshie?? -Freshies are handmade air fresheners made from premium aroma beads and top quality fragrances. -You can hang these in your vehicle, your locker, or other small areas to add style and fragrance. How long do they last? -Most scents last between 1-2 months. Even though you may become "nose-blind" to them, others will still be able to smell them. Try switching freshies out every few weeks by putting the old one back inside the bag! Scents may not last as long in the Summer.