This keychain is the perfect accessory for your keys plus you can slip it around your wrist! Approximate length from the top of the hardware is 5.5 inches, but will vary depending on length of word. Colors may vary slightly due to differences in lighting/computer screens. Completely customizable. Choose your word, font, color, & back design. Side A: -enter your custom word in customization section (up to 8 characters) -choose from four fonts: Stenciled (as in Bulldogs keychain), Script (as in Tigers keychain), Rounded (as in Zeta keychain), Retro (as in Olivia keychain)* -choose color *note stenciled, rounded, & retro fonts will be made in all uppercase letters. Script font will only have 1st letter capitalized Side B: Word on both sides, Smiley faces, Stars, OR Pawprints If you select smiley faces, stars, or pawprints you may choose up to 3 colors for them (enter 3 colors in customization section, if additional colors are not entered then everything will be made in 1 color)