Beloved bubble gum brand Super sour flavor Vibrant packaging Hubba Bubba bubble gum is always a customer favorite. But when it's bursting with super sour flavors it's gum-believable. Hubba Bubba Max offers the long lasting bubbles that customers have loved for generations, all with a sour raspberry flavor. The brilliant blue packaging with recognizable Hubba Bubba branding really pops when part of your impulse section.