In Hinduism, the Avatara is a divine entity that descends to earth to protect devotees and re-establish cosmic order. This is precisely the function of our shampoo: it prepares the skin and hair for the dye by purifying them from any traces of chemicals or styling, it cleanses thoroughly but delicately and restores order, if not cosmic at least that of your hair. Its formula is designed to deeply penetrate the color of vegetable dyes and make it brighter and longer lasting. It contains strengthening and soothing Aloe Gel, organic hop extract to purify the skin, very fresh Peppermint to stimulate only positive thoughts and vegetable glycerin to provide the right hydration and softness to the hair. Avatara will especially appeal to oily hair, but all other hair types will love it too!