by Ben Gothard (Author) Without fail, the more targeted of a community that I build for my clients, the more successful this strategy is. When people organically seek out your brand for social connection around a central purpose, and your community can provide them with value beyond what they expected, they will come back again and again. A lot of people think that Social Media is fickle, and without purpose and meaningful community as the foundation of your brand's Social Media hubs it is. In This Book You Will Learn The Fundamentals Behind * Identifying Your Ideal Community * Growing Your Community Through Targeting & Brand Positioning * Managing Your Community If you can do what 99% of brands fail to do - if you can unite your prospective customers under a single cause or interest - then you'll find that your experience in Social Media will be rich and rewarding. Author Biography My name is Ben Gothard. I am a 21 year old Senior at LSU studying Finance, and I'm an entrepreneur, CEO & author. My journey really started back in 2014. As a Sophomore, I didn't have a passion or purpose in my life. After being contacted by my father and my roommate to market their law firm and t-shirt business, respectively, through social media, I told them not to hire me, but to hire my company. I started Gothard Enterprises LLC, a social media marketing company, in December of 2014, and my entrepreneurial journey began. After working for a while, I decided that I had another passion - helping people. So, I started writing my first book. After a year, I published CEO at 20: A Little Book for Big Dreams. The purpose of the book is to help people turn their dreams into reality by giving them tools, tips and anecdotes to get them started. Since then I've published 3 more books with a similar purpose and 1 book related to Social Media Marketing. I'm looking forward to helping as many people as I possibly can, and spreading my message far and wide as I build my company and publish more books! Number of Pages: 34 Dimensions: 0.07 x 9.02 x 5.98 IN Publication Date: December 20, 2016