Old Guide's Secret Recipe: For generations, fishing guides handed down their homemade recipe for fish batter. It became known as the Old Guide's Secret, synonymous with the flavor of the northwoods. In the early 1980s Sportsman's Recipes, Inc. acquired this recipe and the Old Guide's Secret debuted as Shore Lunch brand. Already a favorite with fishermen, hunters and outdoors enthusiasts, our Original Recipe breading quickly became a favorite with discerning consumers. Today, our diverse range of products will show you why Shore Lunch brand is Where the Journey to Outdoor Flavor Begins. Beer Batter. Shore Lunch breading/batter mixes are Where the Journey to Outdoor Flavor Begins. Our Beer Batter has a rich flavor and crisp texture that brings out the best in your favorite foods. Made in USA.