Conventional beauty products are full of endocrine-disrupting chemicals and other toxic ingredients. More and more, people are ditching their harsh shampoos & conditioners, maybe even going “no-poo” entirely & looking for alternatives. In Norse Myth, Idunn is the protectress of the apples of immortality. She is also the goddess of spring and the rejuvenation that it brings. That's exactly what this formulation will do for your hair! This is created by using the traditional process of infusing the plant Horsetail into organic apple cider vinegar for at least a full moon cycle to fully extract the medicinal properties of the plant. Horsetail is very high in silica and promotes strong & healthy hair growth.