I was sick and tired of compromising my healthy diet and lifestyle when on the go. I created the Jacob bar because we wanted to have fuel that was high in protein but still made with real ingredients. Grass-Fed Protein: we use whey protein isolate, milk protein isolate, and bovine collagen to power our bars. Grass-Fed Beef Tallow: the highest-quality fat source, beef tallow, is at the base of our bars. This healthy fat will leave you satiated (and give the bar an amazing texture). Organic Honey and Dates: we use nature's sweetness and avoid artificial or "natural" sweeteners. The combination of pure honey and dates leaves a wonderful blend of sweetness. 100% Organic Cacao: Our Vanilla Chip and Chocolate Chip flavors have 100% organic cacao chips for added texture (yummy). Organic Pure Madagascar Vanilla Powder & Extract: We don't use any artificial or "natural" flavors. We source the real deal to give a subtle vanilla boost to the bars.