Before’s Lemon Coconut Whitening Fluoride-Free Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Aloe extract soothes gums & boosts immunity while zinc and arginine support strong oral microbiome health. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, zesty natural Lemon Coconut flavour and silky low-abrasion texture. Level up your mouth health without SLS, parabens, PEGs, harmful chemicals and synthetic ingredients. All in our industry first - Plant-Based Sugarcane Tube, no petrochemical plastics! -Lemon Coconut flavor is bright, invigorating with a cool finish - Safely whitens with sodium bicarbonate & calcium carbonate - Aloe extract soothes gums & boosts immunity - Supports oral microbiome health with zinc and arginine - Low abrasion formula saves enamel & strengthens the integrity of your teeth - No SLS, SLES PEGs, parabens, peroxide, artificial flavors/colors